OS POSITIVOS

no no no

Uma nota discordante sobre uma nota discordante, um antagonismo que nos consegue no título alone. Subida do preço quando o formato está de saída? Uma estratégia desesperada de queimar o que há no oposto de acreditar que esse possa perdurar.

Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers).
in "Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers)" 28 jan 2019

...E por smart queremos dizer dumb as fuck mas iremos esperar que a história nos dê razão, sem pressas. Dessa história, a parte que já foi escrita:

Once print advertising collapsed, newspapers hiked prices to get more money from readers. These price hikes weren’t accidents - they were part of a conscious strategy on the part of newspapers. Newspapers had always been priced more cheaply than they cost to produce, because advertisers were the ones really paying the bills. Advertisers wanted to get their messages in front of lots of people, so newspapers priced themselves low to maintain a mass audience. When print advertising collapsed publishers realized (a) they’d need to get relatively more money from readers and (b) that those people who were still subscribing to a daily newspaper in the digital era were actually pretty devoted to it. They’d stick around at a higher price point.
in "Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers)" 28 jan 2019

Devotados que stick around revelando um "important aspect of consumer behavior":

Nearly two-thirds of newspaper readers have stayed loyal to the "dead-tree" edition despite [dramatic] price hikes
in "Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers)" 28 jan 2019

Dessa devoção voltaremos ao universo DC-ó-Marvel et al em peregrinação semanal ao quarto dia. Antes do nosso problema com a peça o problema do autor desta ao estudo que reporta: o terceiro diz que o papel morre porque é morto, o segundo diz que enterra-se o morto porque morreu, nós achamos uma malvadez cobrar para assistir ao funeral.

I’m…just not sure what to do with this.

The analysis documented industry-wide, more-than-substantial price hikes. Seven-day home delivery price more than doubled, and weekday single-copy price tripled. Despite the increase in price, about two-thirds of print readers remained loyal to a product that has become much more expensive and is considered dying by many.

Chyi has argued in many papers that the perception that print is in serious decline is both false and self-inflicted — that is, if media types would just stop saying print is dying, it wouldn’t be. The pessimistic view about print influenced the industry’s digital transformation strategy, contributed to the "anti-print, pro-digital" discourse, and most importantly resulted in the continued disinvestments in the print operation.

But both history and their own data don’t match up with that. Newspapers raised prices after ad revenues collapsed — they didn’t "turn away" from ad revenue, ad revenue turned away from them.Print newspaper circulation has been steadily declining on a per-capita basis since World War II — more than 70 years. First, TV took a huge chunk of Americans’ attention, then the web did, then our phones did. Newspapers’ troubles are less about readers finding new alternatives — though obviously that doesn’t help! — and much more about advertisers finding new alternatives.
in "Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers)" 28 jan 2019

Paradoxalmente, da peça a razão da nossa razão:

The problem is they’re not making more print newspaper readers. Yes, a lot of people who have been reading print newspapers for the past 50 years want to continue to do so. No, lowering print prices to 2008 levels would not suddenly make 23-year-olds put down their phones.
in "Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers)" 28 jan 2019

Com insinuações que podíamos ter sido nós a fazer:

Having the data in one place makes it clear how deeply irrational some of these prices can seem when put in comparison with one another. Pricing is a bit of a black box, of course, a mixture of actual costs, market strategy, and owner greed.
in "Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers)" 28 jan 2019

Porque com os mesmos argumentos defende o contrário? Atribuímos a outras diferenças.

I’ve had a motto for my whole media life: "In God we trust. Everything else we research."
in "Newspapers cost more than twice as much today as they did a decade ago (and that was a smart move by publishers)" 28 jan 2019

...nós don't even do "God".

pay up