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« newspapers are plenty and cheap »

"ON NEWSPAPERS." 8 jun 1795

E no tópico de jornalismo, serviço público e $$$ e o difícil balanço entre fechar acessos aos conteúdos ou promover a sua visibilidade entre os que mais precisam deles, acrescentamos à laia de "incha porco" a mais recente iniciativa do NYT "an exchange that’s mixed civic and commercial interests in ways that try to advance both".

The Times is giving free access to American high school students for the next three months [to] keep students informed as they deal with the dislocation caused by the coronavirus. This means that students will have deeply reported, expert journalism at their fingertips — from international issues to arts and culture to science, politics and more.
in "The New York Times will be free for high school students (over the next three anxious months) " 6 abr 2020

Informação aberta, educação e teens: nos P+ somos sensíveis à causa. Outras causas incluem o bash de barreiras artificiais ao saber e gatekeepings dos quais as paywalls são uma variante. Não ignorando que eles cavalgam um trump bump com subscrições record, essa particularidade não nos deve fazer esquecer que — como outros — têm um historial de fazer pontes ao ensino. E que, como demonstrámos na última entrada, pode ser evitada com alternativas mais imaginativas. Seguindo exemplo-em-curso:

Education is a hard nut to crack; But this sort of deal to bring in young readers is a no-brainer.

It’s a good deal for the kids, obviously, and it’s a good deal for the Times. And all of this comes with no real financial downside. Not many teenagers have their own paid New York Times subscriptions, so there’s almost no risk of cannibalizing existing customers. The cost of providing access is just processing the email addresses and figuring out a marketing/onboarding plan. The Times gets millions of teenagers exposed to Times content — at a moment when, thanks to coronavirus, news consumption is waaaay up for all Americans. It’s easy to imagine these kids thinking of the Times as the place to go when they want to see the latest on the crisis — and some of them sharing Times stories in their networks.
in "The New York Times will be free for high school students (over the next three anxious months) " 6 abr 2020

Dúvidas houvesse, aqui o NYT está a jogar em dois tabuleiros, subscrições fora, há que aumentar exposição:

The Times gets all those kids’ email addresses which (a) makes them registered, logged-in users, making it possible to learn their preferences and what kind of content they like, and (b) opens the door to future email marketing.
in "The New York Times will be free for high school students (over the next three anxious months) " 6 abr 2020

Fucker-punx-&-dirty-marketeers. Mas hey: essa é a base da web como a web devia ser: plenty & cheap, como gostamos dos nossos jornais (e cómicos). E também aqui nada de novo. Século XXI ou 8 junho de 1795, mesmo princípio. Desses:


MUCH has been said and written on the utility of newspapers; but one principal advantage which might be derived from these publications has been neglected; we mean that of reading them in schools, and by the children in families. Encourage learning and you secure the liberties of posterity. Learning in the hands of a few, effects a nobility, but generally diffused, is an effectual barrier against every invasion of the rights of man.
in "The Eastern Herald" 8 jun 1795

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