OS POSITIVOS

land hoe

So I have a new question: why would we fork over money for content that is neither particularly valuable nor particularly good?
in "Newsletter theory: Communicative capitalism and the lucrative void" 10 ago 2020

Se o valor custa, passa a grátis. Se o conteúdo é bom, porque o insultam com $$$? O tópico de hoje corre paralelo a esse debate: quando o grátis, sobretudo o bom, é demasiado caro. O nosso descontentamento apontado às newsletters, o mastiga-e-deita-fora em digital.

We’re satisfied in our dissatisfaction.

Communicative capitalism offers two responses: the first is that this content does indeed entertain us; the second is that subscribing to newsletters might seem to serve a social function. We may not find meaning in newsletters, but we do find placation and diversion, again and again, repetition breeding intensity, intensity reinforcing repetition.
in "Newsletter theory: Communicative capitalism and the lucrative void" 10 ago 2020

Insatisfação é nome do meio dos P+, mas nunca resignados a essa. "I’m aware that this newsletter about newsletters deepens the rabbit hole" e coerência nunca foi o nosso forte: reconhecemos a repetição – e a intensidade que enfastia os mais desprevenidos - mas procuramos respostas no confronto de contrários, e ao contrário do periódico descartável, o excesso online cumpre outros propósitos:

While traditional capitalism exploits labor, capturing what surplus value we happen to produce, communicative capitalism exploits communication itself, capturing what meaning we happen to express — critique included. Communicative capitalism can be said to govern when “what is communicated” becomes “secondary or tertiary to the fact of communication” — when it actually doesn’t matter what you publish and read, only that you do publish and read.
in "Newsletter theory: Communicative capitalism and the lucrative void" 10 ago 2020

Novamente estilo sobre a substância, e regressados à ideologia. Do artigo que citamos citam-que-citam Jacques Lacan por Slavoj Žižek et al, mas podiam ter-nos citado igual a citar terceiros:

The political precedes technology, because it’s been embedded in the media that inform our subjectivity. The political precedes even fact and opinion, because fact and opinion surge from an already existing economic-ideological structure.
in "Newsletter theory: Communicative capitalism and the lucrative void" 10 ago 2020

Se alguém está surpreendido pelo cite acima estará aqui em funções sociais ou para se entreter, passamos tanto do nosso tempo a dizer-vos que suspeitem da tech, como a tentar convencer-vos que se apropriarem dessa. Desconfiem:

What we should care about is seized, taken from us.

The name of the new game is reflexivity, a condition of our life online. The contemporary setting of electronically mediated subjectivity is one of infinite doubt, ultimate reflexivization. There’s always another option, link, opinion, nuance, or contingency that we haven’t taken into account. We react — we like, share, comment, and, sometimes, post — out of reflex. There’s rarely any reflection at all. The result is an endless loop of communication that sifts meaning and money out from the torrents of information we wade through.
in "Newsletter theory: Communicative capitalism and the lucrative void" 10 ago 2020

… e apropriem: há resistência na incoerência, mordam a mão que alimenta se a outra segura um chicote. Sejam originais nos vários filtros entre vcs e as vossas (re)ações, criem rotinas para exercitar esses reflexos. Hell, se o fizerem vezes suficientes descobrem que têm material que baste para seriar um novo zine. (*) Hint-hint!

♪ I'm learning how to counter your attacks ♪
♪ You talk to me I'm talking back ♪
♪ Is that a threat, oh yeah I bet ♪
♪ But I will stand no matter how ♪
♪ You come at me, now I can see ♪
♪ What you can do I'm onto you ♪

♪ I'm no longer bound by you ♪

♪ What a mistake waking up a soldier ♪
♪ I've learned my lessons embracing wisdom as I get older ♪
♪ Every morning I get up, begin for the day ♪
♪ As I step on your face, I try to erase ♪
♪ All the thoughts that you put inside my mind ♪
♪ You're so unkind using me ♪
♪ I was poisoning the herds, poisoning with words ♪
♪ So understand that this relationship is throu ♪

pitty