OS POSITIVOS

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Anuncia-se refresh no Amadora BD 2 out 2019, oportunidade para recordar que além de festivais é a própria BD que se reinventa a olhos vistos – pun intended. E porque é sempre melhor onde mais lhes dói (last-sexual-innuendo-ever, promise!) abrimos (ah!) hostilidades em $$$ pelo caso dos super-heróis, poster boys – assim mesmo, no masculino – de um mercado dos comics que começou o seu processo de reinvenção.

Superheroes have been the dominant genre in American comics since the 1960s and are still the first thing a lot of people think of when they think of comics. Now that’s changing, the culmination of a decade-long market trend and a demographic shift. The change may not be obvious in the media culture for a while, but it’s coming soon to a bookshelf near you.
in "Surprising New Data Shows Comic Readers Are Leaving Superheroes Behind" 8 out 2019

Media e culture é a nossa call e cruzamos três peças do The Beat, TCJ e da Forbes para registar a revolução nos hábitos de leitura e respectivos formatos – ou é tha other way around? – que ditam a sorte de uma indústria cada vez mais aos quadradinhos. Dos resultados da conferência anunciada atrás recuperamos três pontos:

The general tone of all of this was that change is coming, new ideas are coming
  • Superheroes continue to erode;
  • The book channel have surpassed the comics shop market and continue to grow;
  • Graphic novels now make up about three quarter of the comics market (in 2009 they were about half);
in "ICv2 Conference supplies a snapshot of a changing comics industry" 11 out 2019

Desta evolução interessa-nos particulamente como formatos serão ditados por $$$...:

Both single issues as a format and comic shops as a channel represent a much smaller and shrinking share of the overall market than has been the case in years’ past.
in "Surprising New Data Shows Comic Readers Are Leaving Superheroes Behind" 8 out 2019

Graphic novels are the dominant format. And while we all love periodicals, keeping them viable in the changing landscape will be a challenge. Periodicals will be fine for the next 5-10 years but in 15-20... hope they’ll still be viable.
in "ICv2 Conference supplies a snapshot of a changing comics industry" 11 out 2019

E no primeiro cite não nos escapou em formatos físicos que as lojas de especialidade deixam de ser o principal ponto de venda de bd, dividindo visibilidade com as livrarias mais generalistas. Mas sobretudo, essa intro o nosso segway a consequências mais revolucionárias em hábitos de leitura, e dos single issues fazemos o nosso major issue: comics em digital. Passe palavra ao TCJ:

The problem, ultimately, is that comics really don’t represent a very good return on your entertainment dollar.

With all that in mind, it was really only a matter of time before the companies themselves started to figure out there was a better way to do business. Enter DC Universe, a new-ish subscription service. You will recognize the model: you don’t own anything, but for a nominal fee - $8 in the case of the DCU - you get access to everything. You can read all you want. There’s no cap, no maximum number of pages. Literally all you can read at the swipe of a finger, and brother, I can read a lot. All you can eat, essentially for the price of one meal at McMurder, a month.
in "Are You Not Entertained? Tegan Enters The DC Universe" 23 out 2019

All you can read e hábitos em mudança:

So, do I miss the feel and the smell of old back issues? The thrill of the hunt and the satisfaction of a bargain well cornered? Well, yes . . . but the fact is that I wasn’t really doing that anymore, anyway. As I eased into the service I found myself actually more excited to read comics than I had been in, well, years.
in "Are You Not Entertained? Tegan Enters The DC Universe" 23 out 2019

Familiar: se nos conhecem sabem que a nossa impressão de um livro ou bd não é alheia ao preço da leitura.

This is a great example of a run of comics I’ve always wanted to read, but not really enough to pay full-tilt-boogie: had I paid cash money for those books individually I would almost certainly have regretted it. Instead of feeling ripped-off by an unsatisfactory installment, its easier to forgive when placed in a pile.
in "Are You Not Entertained? Tegan Enters The DC Universe" 23 out 2019

Por esta altura aqueles de vcs que (ainda) querem fazer a vossa vidinha custeada em comics começam a refilar de volta: e "quem nos paga?". Entre outros concerns com este modelo de negócio, o "who all is getting paid?" tem uma resposta engraçada.

The worldwide box office of a single, average-grossing superhero blockbuster feature is as large as the entire comics publishing industry, and the profits on mega-hits like Avengers: Endgame or Joker can buy and sell the entire book and periodical market several times over. Genre comic creators will see a bigger paycheck from an unexercised media option than they will from a best-selling comic book.
in "Surprising New Data Shows Comic Readers Are Leaving Superheroes Behind" 8 out 2019

Se querem ter uma profissão de sucesso em bd não façam livros, vendam licenças!

Já aos nossos propósitos, da materialidade do meio, a sua aura se quiserem, o arriscado salto qualitativo que na cabecinha de muito boa gente aterra no buraco:

Whether or not the product itself is cheapened by ubiquity. The old model of buying and collecting placed a premium on the physical experience of the pamphlets themselves, in such a way that was unquestionably ennobling to the artifacts. Whereas simply buying a subscription and grazing whatever and whenever you want detaches the mind from that kind of curatorial instincts.
in "Are You Not Entertained? Tegan Enters The DC Universe" 23 out 2019

Cremos que online e grátis só passa por cheap nos moldes antigos de entender-e-vender banda desenhada. Sem o $$$ a atrapalhar, são outras as escalas de valor.

agora escreve-se em digital