OS POSITIVOS

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« Cutting print is going to happen. »


I


Saudades do jornal impresso? Pulso a esses, e que regresso tão aguardado: o tabu cai sem histerismos apocalípticos, quase com bocejo na realidade assente. Do American Press Institute promovido no Niemanlab:

Cutting print days has been one path forward for newspapers in a time of profound disruption.
When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for years, newspapers here and there across the country — little noticed beyond their home markets — have gradually scaled back print publishing.
in "Cutting print: Making it work when publishing days must go" 26 ago 2019

It’s now inevitable that many newspaper publishers will slash the frequency of their print product [and] that number is expected to skyrocket. They won’t necessarily change their online output, but will reduce the number of days they spend setting up the newsprint, paying plant workers to assemble it and drivers to deliver it, etc.
in "How publishers are cutting print days — and not losing (too many) subscribers" 28 ago 2019

Aqui chegados, o nosso ah-told-ya-so a esfregar à cara dos retardários e nay sayers.

Unless a newspaper’s goal is to fade into oblivion, reducing print must be accompanied by investment in better digital experiences for readers. And to survive and thrive, newspapers must meet audiences where they are. That place is on digital platforms, especially smartphones.
in "Cutting print: Making it work when publishing days must go" 26 ago 2019

You can do this the easy way or the hard way — or rather, the short-term way or the long-term way.

When is it time to cut print? "The key is the consumer will let you know when they’re done with the print product. Don’t prematurely yank it from them. We need to continue to price the print product up until we hit a threshold where the consumer says no." And mind the subscribers’ math, too — they might feel shorted if you reduce their print but not their price.
in "How publishers are cutting print days — and not losing (too many) subscribers" 28 ago 2019


II


Meanwhile, reverso da mesma moeda e quando o jornal impresso se torna artefacto a colecionar, os grandes vencedores da corrida ao digital podem dar-se ao luxo de criar edições especiais que oferecem grátis ao público. Mesmo NLab, a propósito do NYT físico (com equivalente digital online ao handout feito) que consegue criar fila à volta do quarteirão.

People are lining up on the street to get free copies of The New York Times’ 1619 Project

The New York Times’ 1619 Project magazine issue, which reframes American history in light of how it was and continues to be shaped by slavery, has turned out to be one of the must-read, must-discuss works of the summer. It’s also becoming a must-have physical item (display it on your coffee table! Just make sure you don’t spill coffee on it).Copies of the August 18 issue are being offered for more than $100 on eBay.
in "People are lining up on the street to get free copies of The New York Times’ 1619 Project" 29 ago 2019

Oferta, que podes pagar para ter:

Times is "working on" paid issues, for those who aren’t in Manhattan this morning, or who accidentally recycled their paper, or whatever.
in "People are lining up on the street to get free copies of The New York Times’ 1619 Project" 29 ago 2019


III


De edições especiais fechamos com nota de rodapé a lembrar os pequenos porque, a cada público, as leituras que se fazem.

"Fart" is not a word you see very often in The New York Times.
NYT Kids is a print-only section produced monthly by NYT Mag Labs, and takes the form of a mini-version of the paper itself, covering national and international news, science, culture, sports and more. But there are also occasional special issues.
in "Getting Wind of an Issue Designed to Make Kids Laugh" 30 mar 2019

Amanhã: as leituras que se merecem. Esses pequenos, Público, mini-versões de jornais a sério.

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