OS POSITIVOS

é-um-crook'

( 'ed system )

Porque nos conteúdos web somos old-school – pensem blogs e fóruns em vez de redes sociais, o teu website pessoal não o teu instagramas – , esta nunca nos foi complicada:

It goes something like this. There’s so much content out there that consumers need to use filters and algorithms to find the good stuff. Ideally, the audience decides what’s good and relevant and the filters and algorithms find it for them. But audiences are fickle — their interests can be hard to parse and frequently change. The filters and algorithms try to keep up but are often at least a little off the mark. In the meantime, content creators see what those filters and algorithms are highlighting and what’s doing well — and produce even more of it. This results in a “perverse situation” where the algorithm is the content — creators produce work based on the desires of an off-the-mark algorithm.
in "An examination of a viral YouTube video reveals a cautionary tale for the news media" 23 jul 2019

Correm atrás da sua própria cauda. Julgam-se a jogar o sistema mas precisam de renovar budgets para custear a admissão e permanência em jogo, se deixam de pagar as cotas aos Adwords e afins ficam fora da corrida: ratinhos na roda. No espectro oposto:

a cautionary tale

Are we publishing things that people actually want? Or are we publishing things that the filters and algorithms want? And how can we actually know?
in "An examination of a viral YouTube video reveals a cautionary tale for the news media" 23 jul 2019

Parece-nos simples, it goes something like this: publish what you want.

beat tha system - beat them now