OS POSITIVOS

press-ed

Parte 3 de 3 do estado da arte, zee-geist entre 24 a 26 set 2018: BD, passado, presente e futuro, et media. Os comix como bastardos dos media estão-nos no génese das intenções, tratemos do macro: hoje, esses últimos - dependendo das prioridades, os primeiros - os últimos dez anos, e os outros tantos por vir. O papel, o digital, e o $$$.

The story of the last decade-plus hasn’t been about mass closures — it’s been about mass shrinkage. The pace at which newspapers are shutting down isn’t much different from what it was in the late 20th century. Instead, just about every daily paper has gotten smaller - year after year after year. It’s death by a thousand paper cuts. Even the most pro-print publishers will tell you that, someday, the “cost of print” and “revenue from print” lines will intersect on an accountant’s projection and it’ll be time to stop the presses for good. The only question is when.

So one of the questions I’m most interested in for the near- to medium-term future is what will actually happen when print newspapers start to disappear in large numbers: will those print readers just become digital readers?
in "What will happen when newspapers kill print and go online-only? Most of that print audience will just... disappear" 26 set 2018

Resposta so far: não.

In print, newspapers had few if any competitors. Online, they have infinite competitors.

New research offers some insight into those questions. And the news is generally not that great. Shutting down print doesn’t drive those readers to print-like consumption habits on digital devices. Instead, they become a lot like other digital readers — easily distracted, flitting from link to link, and a little allergic to depth.
in "What will happen when newspapers kill print and go online-only? Most of that print audience will just... disappear" 26 set 2018

Caso do Independent que em went online-only em 2016:

[The] few print readers were responsible for about 81 percent of all time spent consuming Independent content [e] all its digital platforms made up only 19 percent - [e!] all the Independent print readers spent just… disappeared when the paper did. It didn’t transition to independent.co.uk. The demand went elsewhere — whether to another news site, a few minutes of Facebook scrolling, Netflix, Fortnite, an afternoon nap, or whatever else caught someone’s attention.
in "What will happen when newspapers kill print and go online-only? Most of that print audience will just... disappear" 26 set 2018

Qualquer outra coisa que lhes tome a atenção? O nosso call aos comix, ya punx (losers). Perguntamos quem respondeu à chamada...?

Porque importa preencher esse vazio, perguntam-nos de volta? Putas... perguntam-nos mesmo isso? Na era da comunicação global a preços zero e gatekeepers porta fora?

Leaving print is the ultimate cost-cutting; a huge share of a newspaper’s cost structure is tied up in building-sized printing presses and Canadian forests and ink by the barrel. But when that day comes — even if it helps a newspaper’s bottom line — its audience isn’t likely to follow along. And that means accepting a dramatic decline in reach, influence, and impact.
in "What will happen when newspapers kill print and go online-only? Most of that print audience will just... disappear" 26 set 2018

Porque acabar com os gatekeepers sempre foi chave, e vocês cospem assim numa luta de séculos porque a oportunidade vos cai no colo como dada? U get no respect from us: vazio? Okupa.

old press